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GENR8 has a single aim: create, develop, validate, and market performance nutrition products that inspire and sustain confidence. For GENr8, confidence is defined by products that are university proven to work better than the "gold standard" and by products that are truly safe for both aspiring junior athletes and professional/Olympic athletes who are scrutinized for the use of banned substances.

We have an unrivaled commitment to unique performance nutrition supplement development, demanding substantial research on our actual products (not just ingredients), conducted at world-class universities, BEFORE they are offered for sale. We subject each batch of EACH product to analytical testing by the only World Anti-Doping Association-accredited laboratory in North Americ

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